I've found to promote my shop need marketing, marketing, marketing. I send out bulletins on MySpace, http://www.myspace.com/my_artistico (Add me ) visit and participate in the Etsy forums and the Etsy groups o, I add any store that I like to my faves, I tell my friends via email, I offer specials, I get Bulletin Buddies to repost my bulletins for me, etc. It is working so far. It just takes time and persistence. You will get there! also in my twitter channel i promo my stuff http://twitter.com/benettor (follow me :)) and in my facebook group http://www.facebook.co /group.php?gid=32607848194
Business is promotion if you want to start sales !!